A British High Court judge has ruled that the Pringle does not qualify as a potato chip because it has only a 42% potato content.
Which brings us to the really important question? What the bleep-bleep is in the Pringle?
According to today’s report from the BBC, that would be “potato flour, corn flour, wheat starch and rice flour together with fat and emulsifier, salt and seasoning. . .”
This decision is a happy one for Procter & Gamble because it means that Pringles are now free of the VAT (value added tax). Justice Warren stated that to be subject to the VAT, a product would have to be “wholly, or substantially wholly, made from the potato.”
The fact that Pringles are uniform in size and are packed in a tube also undermined their status as a true potato product in the eyes of Justice Warren, who described the Pringle as biscuit-like.
Filed under: food , British high court, potato chip, Pringle, VAT
